How to Dramatically Boost your ROI on Attending QBConnect

3 Steps to dramatically boost your ROI on your #QBConnect investment

Make sure you have a conference game plan !

After investing more than 70 Days (attending and presenting) at Accounting | Bookkeeping |Technology events (in the USA, Australia & New Zealand) in the past 12 months I have noticed that many conference attendees (sometimes me included) are failing to realise an appropriate return on their conference investment.

This is certainly a problem that needs fixing and I have come to the conclusion that the main reason for this it that we are failing to set a “Conference Game Plan” on the way into the event.

Whilst the motivating factors for registering for an event are certainly valid, and include reasons such as;

  • Learning about future direction of the industry
  • Product Training & Business Development
  • Opportunity to see major Keynote presenter “Rock Stars” (e.g. QBConnect this year has Oprah Winfrey and Jessica Alba as main drawcards)
  • Catching up with friends and colleagues
  • Downtime from the office (in the form of a tax deductible holiday) often at exotic (sometimes international) locations (well San Jose is both international and exotic for us Aussies :))

However there is often a disconnect between the initial motivating factors to commit time and money to attend and the implementation of actionable steps post conference.

The next major (global) event in our industry is set down for early November in San Jose (the capital of the worlds tech playground – Silicon Valley) where thousands of ABC’s (Accountants | Bookkeepers | Consultants) along with Small Business Owners and Operators will be attending the Intuit (QuickBooks) flagship event – QBConnect.

So what are the 3 Simple steps we can take in order to “Set our Game Plan” and dramatically boost our ROI on attending QBConnect ?

Step 1 – Set your Agenda in advance – Now!

If you have registered to attend QBConnect then you would have already received an invitation to build you conference agenda. Take some time to review the details of each session on the agenda and commit to sessions that you believe is what you need to help you move to the next level in your professional and business journey. Be sure to lock in ALL Keynote, Opening and Closing address sessions and I would also highly recommend the session (Tuesday 3 November at 3pm) with Intuit founder Scott Cook and Lean Startup Author Eric Ries as a must see. At each session work on identifying 1 key action point that you can take home and implement, also if the opportunity arises ask questions and of course arrive early and stay late if time permits (you often receive that “Zinger” by listening in on conversions with the presenter beside the stage after the session). Also be sure to download and use the QBConnect App, this will help you stay organised and focused throughout the event.

Step 2- Identify Partners to build out your “Tech Toolkit”

Take time to carefully review the list of sponsors exhibiting at the event and identify key vendors that you wish to connect with during the event. Familiarise yourself with the Exhibit Hall layout and identify the order in which you are going to approach those key vendors you wish to establish a partnership with. Often the Founders and CEO’s of the vendors attend these events and this is a golden opportunity to discover the real back story as to why the business was established and understanding the need it fills and how you can partner with them to introduce the solution to your client base.

Businesses and their Advisors alike have been in a discovery phase of identifying business processes that can be “Appified” and integrated into the Accounting Engine in order to streamline efficiency and enhance business performance. Whilst this “discovery phase” will continue to be ongoing I believe it is now time to settle on solutions that comprise the core of your business solutions toolkit – the perfect opportunity to do this is at events like QBConnect.

(Note: It’s important to take time to establish vendor relationships, identify and ask key questions that you need answering prior to committing to partnering with the vendor. Some of the typical questions I ask a vendor in order to determine if they are going to make in into our toolkit can be found at one of our earlier Blog posts

Step 3 – Network with Peers & Industry Thought Leaders

Large scale events such as QBConnect often bring together the Industry Thought Leaders and like-minded peers from around the country (and the world); you just never know who you may be sitting next to. So take this opportunity so say hello or as us Aussies say – G’day J. I have found that ABC’s the world over are very generous of their ideas, experiences and time when it comes to sharing with their peers, particularly in the inspiring and thought provoking environment of a conference. It’s just up to you to simply start the conversation ………….

Bonus Tip – Get Social & Share Your Experiences

Whilst there will be thousands attending QBConnect, there will be many more thousands watching the event unfold from afar, eager to hear about the insights and inspiration that you have gleaned from the event, so be sure to share your experience. One of the best ways to do this is via Social Media during the event (Twitter / Facebook / Instagram and if you are under 20 no doubt Snapchat will all get a run) be sure to use #QBConnect in your posts and reference the source of your information wherever you can. Take pictures whilst at the event and if you get the chance don’t be afraid to ask your favourite presenters to pose for a “Selfie” with you, I know I will be taking any opportunity to get a pic with some of my heroes in the Accounting | Bookkeeping | Technology professions.

Remember you can continue the conference conversation well after the event. You could compile a LinkedIn or Google+ post or write a Blog article or distribute a newsletter post event sharing your conference experience with your contacts and clients (during the event be sure to compile a list of the top insights you learnt from each session you attend – this gives you ready made content that you can use for your article).

By following these simple steps I am certain you will amplify the return on your QBConnect  investment, which after all comprised of your hard earned money and more importantly your precious, irreplaceable time so it’s defiantly worth making the most of it.

I look forward to seeing you in San Jose at what promises to be an amazing event 🙂

Invest in your future learning

Always invest in your future learning

With over 90% of the world’s online data having been created in the past 12 months, including 300+ hours of YouTube video uploaded every minute and hundreds of millions of hours viewed every day – there is no shortage of information in the world – but how do you work out what is worth learning and what’s not?

Two phrases about learning that have resonated with me over the past few years are;

You’ll never out earn your learning! (Brad Sugars)

Create a learning fund where you allocate 10% of your Income for the purposes of funding your future learning

Having set out to diligently follow these guides I have discovered that the second point is harder to do especially when the first one holds true, the more you learn the more you may earn.
Learning opportunities are broadly categorised into two distinct groups these days – In Person and Online.

Online learning opportunities include Podcasts, Blogs, YouTube channels, Webinars, LinkedIn, Facebook Groups and following your respected peers and Industry Thought Leaders on Twitter. It enables efficient delivery of information in huge volumes but it’s not the single source of future learning. There is no doubt that online learning is here to stay and further develop, however, there is also a resurgence in the need for face to face, live human events, it seems as though the Higher the Tech the Higher the Touch required.

One solution to spending the money you have earmarked for your “Learning Fund” is to travel (both locally and overseas) to attend conferences in your chosen field. In the past 12 months I have spent over 70 days at events and it’s amazing how well a 14 hour international flight prepares the mind for absorption of ideas and inspiration, so long as you stay away from the bar in the sky! So why not do it? Seek out the number one global event in your industry or profession and commit to attending it within the next 12 months. Plan on taking your spouse and schedule some time out days before the event if you can, so you land in the conference chair eager to learn and dedicate some time post event to review what you have learnt and set goals and devise strategy. However a word of warning! – You may get hooked on this approach to learning and your passport will quickly start to fill up.

Another thing I have learnt is that learning is a daily task, so learn to develop a learning calendar, that reminds you of this and lock in the major industry events you would love to attend in the coming 12 months (no matter where in the world). Remember that it’s not just about business (professional) development, take time out also to enhance your personal learning too; you may be surprised at what you learn.

Accounting Technology Has a Promise to Keep

Accounting Technology Has a Promise to Keep

Accounting Technology Has a Promise to Keep

Business often involves repetition (at least the things that work are usually worth repeating !) however have you ever found yourself repeating the same old tasks without making any real progress? Just like re-living your own Groundhog Day, over and over again……… well Accounting Technology maybe just awakening from its own (20 year) Groundhog Day!

I can vividly recall the buzz around desktop accounting software back in the mid 1990’s (not too dissimilar from the excitement of the Cloud today) and whilst much progress has been made since then it is arguable that “The Promise” has actually been delivered to small business.

So what is “The Promise”?

Part of The Promise was that technology would provide a platform for more efficient businesses, creating a connected, streamlined world with systems that dealt with compliance behind the scenes (the BAS, Bookwork, Tax Returns all being dealt with) in order to make the process of accounting invisible. The result being that Trusted Advisors (Accountants, Bookkeepers, Consultants – The ABC’s to SMB’s), could then get on with delivering Proactive Business Advisory services. In the process adding value to the clients business and their owners lives.

Imagine a world in which technology Completed, Complimented and Enabled a platform upon which the business owner could fast track the realisation of their goals and dreams of why they entered the world of business in the first place (perhaps seeking more time, more money and even that elusive notion of freedom).

The reality has been that Small Business Accounting Technology systems have been mostly delivering Compliance Computing for the past 2 decades, leaving the big picture promise widely under-delivered. Then just when the systems were being refined to cater for streamlined business processes, the cloud arrives with the bold promise to deliver on what the desktop world largely failed to do, so it’s out with the old and in with the new.

So a few years in are we seeing this new medium delivering on the Promise? It’s still early days and whilst there are tremendously exciting developments, there is also concern that we are re-living the Groundhog Day world all over again. One trend we are seeing is Accountants and Bookkeepers (AB’s) getting bogged down in “The Switch” process and once an SMB sees you as their lifeline to the new world you better be ready to gear up to support an insatiable appetite for change and forget about your day job. Fundamentally AB’s will need to decide if they are going to move into the Consultants world or look at the option of partnering with specialist systems (cloud) integrators (Lego Masters

as my good friend Doug Sleeter puts it) who’s job is to identify which pieces actually exist in the clients puzzle and how do you join them all together.

Doug Sleeter says – Think about what it takes to become a “Lego Master.” These masters can quickly identify the right Lego pieces from thousands of shapes, sizes, colors, and textures, and assemble them using the right connections in order to create the most complex and interesting structures. These skills are a perfect analogy for what we must develop to succeed with clients in the new world of cloud-based, chunkified accounting software

Whilst many businesses have already devoted time and resources to making the switch from the Desktop to Cloud environment, the Early Majority wave is yet to come. The spotlight is now on us all delivering The Promise, enhancing business efficiency with the roll out of carefully considered solutions that add value to the business. This involves more than just removing obvious pain points of the desktop world, although that is part of the reason for the transition – It’s Not the Place to End At! Otherwise we will be just repeating the transition phase and fail to truly deliver the Promise – Again 😦

The potential is certainly there for the Promise to be delivered this time round, however it is going to take an environment of active, continued collaboration by all stakeholders in the Accounting Tech profession to make it a reality. We all have a responsibility to participate with a Focus on the End at the Beginning to ensure that this time – the Promise is delivered, Small Business certainly deserves that we do, and I believe we can 🙂

Luck (Success) is When Opportunity Meets Preparedness !


This blog post is probably more for the ABC’s (Accountants | Bookkeepers | Consultants) out there who provide services to those of us in SMB (Small to Medium Business) land. Although business owners and/or operators are certainly welcome to read on for a sneak peek into the future services that ABC’s will be offering you and your business, and perhaps not before time too!

But first some philosophy – Lucius Seneca (first century philosopher and tutor to the young Nero) has a famous quote: “Luck is what happens when Preparation meets Opportunity”.

We have been brought up to believe business success is achieved through hard work, customer service and going the extra mile, not really on Luck. So what about this notion of preparedness meeting opportunity? How applicable is it right now to us – the Trusted Advisors who champion the small business community?

As ABC’s we are all facing an Inflection Point (Opportunity) which has the potential to finally deliver on the long standing promise of providing true Value Added Business Advisory services and solutions to our clients. However as Seneca put it, Success (Luck) is reserved for those of us who are truly Prepared.

So what are Business Advisory Services? And how can we best prepare for this unique opportunity? In order to answer this it is perhaps best to have a look at what Business Advisory Services are Not !

Business Advisory Services are not compliance work e.g. Tax Returns, BAS Preparation, Payroll End of Year, Software Conversions, Compulsory Audits or providing Reactive Business Advice requested by the client. So perhaps it is worth considering that all services/ solutions offered by ABC’s to SMB’s that is not compliance are in fact Business Advisory Services.

We have all heard the doomsday predictions that ‘Compliance is Dead’ and whilst I don’t fully subscribe to this fear driven notion, I do believe that Compliance work is fast becoming a commodity, the value of which is being eroded. I don’t meet too many young budding ABC’s that want to spend all of their time in the compliance world. They’re keen to move through this level as quickly as possible to get to the real fun and meaningful roles which are found in the Business Advisory space.

Business Advisory has not just arrived with “The Cloud” (Take it from me this really does feel like Groundhog Day from 1990’s with the Windows, Desktop PC explosion). Now more than ever the tools are becoming available to realise the opportunity. It is important to remember that whilst technology is certainly the Enabler, it is not the solution……YOU are the Solution! (always have been). It is your willingness to take the available technology and deliver it in a way that achieves the overall Goal of delivering true Value Added Business Advisory services that clients actually want.

So, what if you are currently not prepared for this opportunity – what do you do? Well my advice to you is to do whatever it takes to get prepared and quickly! It really is an amazing time in history to be an ABC working with SMB’s.

Opportunity for Accountants and Bookkeepers to play the role of Trusted Technology Identifier for their clients?


With the pace of change accelerating for small business who do you turn to assist with charting your course into the digital future?

Much of the technology adopted in business today has traditionally centred on the Accounting, Payroll and Administration systems; however there is a transition underway to further extend from this hub to cater for more of the overall business processes.

We are seeing the role of your Accountant and/or Bookkeeper evolving too. The traditional compliance (tax return) and data entry roles are becoming commoditised and streamlined, with some new generation software systems removing entire swathes of work previously undertaken by each party. This change is providing the opportunity for your Accountant and/or Bookkeeper to take on the role of Identifier and Connector. They can identify which business processes could benefit from using technology and then connect you with the provider(s) who specialise in those solutions.

Adoption of further technology in your business leads to increased efficiencies and systems that streamline your business operations; however it is important to get it right.

The Accounting and Bookkeeping professions are working feverishly to identify the solutions that will serve their clients (you) in building stronger businesses for the future. We can see the world becoming further specialised in this space with Accountants and Bookkeepers continuing to favour 1-2 core accounting solutions and building on their skill sets to identify the add on solutions that connect with the core accounting system.

So what solutions will help round out the use of technology in most small to medium sized enterprises? Let’s start with a “Big-6” pack of solutions that may be appropriate for many small /medium sized businesses;

  1. CRM (Customer / Client Relationship Management Systems, Email Marketing, Time Billing)
  2. Web Store Integration (Connecting your Online Store with your Accounting System)
  3. Electronic Document Management (storing and linking documents)
  4. Payroll Portals (Including Rostering and HR)
  5. Advanced Inventory (Including Manufacturing & Distribution)
  6. Dashboard (KPI) Business Intelligence Reporting

Whilst all of these areas may not apply to your organisation it’s highly likely that some do and here is an opportunity to identify and assess which may be appropriate – now and in the future.

So who do you turn to for advice? Your Accountant and/or Bookkeeper. They know your business, are a great place to start and have strong vested interests in seeing your business develop integrated systems that work effectively. Whilst it is early days in the professions, we are also starting to see specialist consultants who can integrate the “Big-6” solutions (and beyond) into your accounting system.

Should Accountants Really Know Accounting Software?


Now before you start screaming at the page, with an answer that seems blindingly obvious – let’s take a moment to explore this question a little deeper.

Like many small business owners and operators your accountant was possibly the one who suggested your current accounting software solution to you, which in many cases has proven to be a perfectly suitable recommendation.

However there is a dilemma facing accounting firms in working out how far they go in recommending, consulting in and ultimately supporting specific software solutions and many firms are currently assessing their role in this entire process.

Whilst many see this as a totally appropriate service for our accountants to be offering, there is the issue that it requires a commitment of resources to a totally new business division.

Accountants (and I am one so will hopefully get away with this comment) have been traditionally viewed as “Someone who knows a little about a lot of things!” – a generalist, who has some broad knowledge in the various components of business (there are a lot of components and thank goodness someone takes on this role). So perhaps it’s a tad unreasonable of us to expect our accountant to know all about Accounting Software Solutions, even though they may have recommended it to us in the first place.
I am not suggesting that your accountant doesn’t have a role to play in your software selection process – they certainly do, it’s likely they have had some exposure to many of the commercially available software products (both Desktop and Cloud) and can be an important piece in the puzzle of choosing an appropriate solution for your business. But don’t expect your accountant to be the absolute authority on all available software solutions, that would be unfair.

Most accountants would certainly view your business software as a necessary tool and it’s an advantage if they have a strong working knowledge on how to use it, but just like driving a car there are not many of us who know exactly how the engine really works. Just like your vehicle when it needs some repairs we don’t always take it back to the salesman who sold us the car, especially if the best mechanic in town is located somewhere else.

So with the current transition to Cloud Computing we see accounting firms having to make a fundamental business decision – either commit to building a Software Consulting Division or partnering with trusted specialists who already provide this service. Either way this is just another example of how your accountant continues to be one of your most trusted advisors and a vital cog in the wheel of business.

Accounting Software – Entering the “Twilight Zone”

Caught Between Desktop Software and The Cloud

Just like the good old manual cashbook (c’mon you remember those) – desktop accounting software may soon have had its day due to the rise and rise of Cloud Accounting Solutions.

The rapid uptake of “Cloud / Online” Accounting solutions is partially due to the fact that so little of their Desktop Counterparts overall capabilities are actually being used. Desktop software vendors seem to have also stalled in the innovation of their existing solutions. This is perhaps making it easier to entertain a transition to internet based systems that promise so much but in reality are still being built out to the levels of functionality of their current Desktop competitors.

You could argue that current Desktop Software is only ½ used whilst Cloud Accounting software is only ½ built!

Although early adopters have taken the leap, the masses are sitting on the sidelines, waiting for the market to validate who are the suppliers of choice. Like all technology adoption life-cycles there comes a “Tipping Point” when the product becomes mainstream (seemingly overnight to the uninitiated) and this is where Cloud Accounting is fast approaching.

Although the future destination is clear we seem to be approaching an uneasy “Twilight Zone” where both solutions exist and neither dominates. Software providers are feverishly building their solutions to achieve this “Base Camp” level where feature sets can be easily compared between solutions. Once this phase (often described as the “End of the Beginning”) is complete the discussion will move from comparing features to philosophy and tangible long standing business benefits (both for Clients and Advisers) which is far more emotive and compelling.

It’s fascinating to watch how long standing software corporations are grappling with the process of continuing to enjoy the rewards from their established Desktop software products whilst knowing that their future lies in providing Cloud solutions. Whilst this Twilight Zone exists I wouldn’t expect any new ground breaking enhancements to your Desktop software, the developer’s interests and passion lies firmly in the development of cloud based solutions.

So right now you have 2 choices: Continue to finish implementing efficient business systems using your current Desktop Accounting Software as the base (whilst devising your cloud transition strategy). Or, take a leap of faith to the New World.

However be warned – if you approach the Cloud Solutions roll out in the same (incomplete) ways as your Desktop days then don’t expect to get a different result. Incomplete systems fail to deliver the potential benefits whether on your desktop or in the cloud. Worse, you could be taking a backwards step, particularly if you haven’t articulated what you wish to achieve by transitioning to the Cloud. This transition will often involve Re-learning a completely new program and paradigm in the way you work whilst hopefully tying down those efficiency loose ends which remained in your Desktop software set up.

So whilst the destination is set the course and duration of the journey is unknown – one thing for certain is that we all need to – Prepare for and Embrace – Change!